Last updated: June 3, 2026
1. Introduction
Kenneth Merrill ("I," "me," or "my") operates this website and is committed to protecting your privacy. This Privacy Policy explains what information I collect, how I use it, and your rights regarding that information.
2. Information I Collect
Information you provide directly: When you book a discovery call or marketing audit through this website, I collect the information you submit through the booking form, which may include your name, email address, phone number, company name, and any details you choose to share about your business.
Information collected automatically: When you visit this site, certain data is collected automatically through third-party analytics tools, including:
Pages visited and time spent on each page
Your general geographic location (city/region level)
Device type, browser, and operating system
How you arrived at this site (search engine, direct link, referral, etc.)
Interactions with page elements such as clicks and scrolls
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3. Tools and Third Parties
This site uses the following third-party tools that may collect data about your visit:
Google Analytics I use Google Analytics to understand how visitors use this site. Google Analytics collects anonymized usage data. You can learn more about how Google uses data at google.com/policies/privacy/partners and opt out at tools.google.com/dlpage/gaoptout.
Google Search Console Google Search Console is used to monitor and improve this site's presence in Google search results. It does not collect personal information about individual visitors.
Microsoft Clarity This site uses Microsoft Clarity, a behavioral analytics tool that records session activity including mouse movements, clicks, and scrolling. This data helps me understand how visitors interact with the site in order to improve the experience. Microsoft Clarity may collect data in accordance with Microsoft's Privacy Policy, available at privacy.microsoft.com. You can opt out of Microsoft Clarity data collection at aka.ms/clarityoptout.
I may utilize Calendly When you book a call through this site. If so, you will be directed to Calendly, a third-party scheduling platform. Any information you submit through Calendly is subject to Calendly's Privacy Policy, available at calendly.com/privacy. I receive only the information necessary to confirm and conduct your scheduled call.
4. How I Use Your Information
Information collected through this site is used to:
Confirm and prepare for scheduled calls and audits
Respond to inquiries and follow up after calls
Improve the content and performance of this website
Understand how visitors discover and navigate the site
I do not sell, rent, or share your personal information with third parties for their marketing purposes.
5. Cookies
This site uses cookies — small data files stored on your device — to support the analytics tools described above. You can control or disable cookies through your browser settings. Note that disabling cookies may affect some functionality of this site.
6. Data Retention
Information you provide through a booking is retained only as long as necessary to conduct and follow up on that engagement. Analytics data is retained according to the data retention settings of the respective third-party platforms.
7. Your Rights
Depending on your location, you may have the right to:
Access the personal information I hold about you
Request correction or deletion of your information
Withdraw consent for data processing where applicable
Lodge a complaint with a data protection authority
To exercise any of these rights, contact me at: kenneth@kennethmerrill.com
8. Children's Privacy
This website is not directed at children under the age of 13 and I do not knowingly collect information from children.
9. Changes to This Policy
I may update this Privacy Policy from time to time. When I do, the "Last updated" date at the top of this page will be revised. Continued use of this site after any changes constitutes acceptance of the updated policy.
10. Contact
If you have any questions about this Privacy Policy, you can reach me at:
Kenneth Merrill kenneth@kennethmerrill.com