1.8M
FOLLOWER GROWTH
30%
YoY GROWTH
$33M
REVENUE SCALED
Your Problem
You're putting real money into marketing. You know it matters. But the results aren't there, and "give it more time" is starting to sound like an excuse. Something isn't working — and you can feel it even if you can't name it yet.
04
You know content should work. You just can't figure out how.
You see other brands exploding from social. You’ve read the playbooks, hired the people. But you can’t connect the effort to actual revenue, and now social media feels like a necessary evil, not a revenue driver.
03
You're burning budget on agencies that gaslight you
$8K/month. Four emails. Some blogs. A handful of Facebook posts. Sales numbers are flat, but they say it's not their fault — attribution is messy, it takes more time. You've heard it before.
02
Content marketing is a hat nobody has time to wear
Your team is stretched. There’s a vague content strategy that hasn’t been updated in months. Everyone knows it needs to happen, but no one has the bandwidth or the skillset to make it work.
01
Your marketing performance has flatlined while the costs soar
Every marketing platform you use is leveraged with content, and yet most “marketing” agencies leave you on your own to come up with it. You need a creative strategist who builds content systems that increase sales.
Content MarketingWorks
Every brand you’ve ever bought from, every company you’ve ever heard of, you found because of content.The problem isn’t “the algorithm”; it’s that nobody on your team knows how to make content that gets attention or how to turn that attention into money.
Words from Clients
It's not hard to succeed once, but to succeed consistently requires talent, persistence, and systems that can scale. That's what I bring.
SEE WHAT CLIENTS SAY
"Whether you're doing a million dollars a year or $40 million a year, he's very good at molding his systems and his creatives to your level, making it make sure that it works for you.
He will know what content to shoot and where to use it from the top of funnel down all the way down to the bottom, which is actually really, really hard, and I feel like most creative directors don't do that, he's able to use his experience in film to not just get good content, but to tell the story that you want your brand to tell. "
-Spencer Bowen, Murphy Door
SEE WHAT CLIENTS SAY
"He’s a born problem-solver who balances a commitment to aesthetics with pragmatism. He’s dependable, decisive, and has a rock-solid calmness in any situation.
His communication skills are a real stand-out, too. People respond to him very well because of his warmth and intelligent leadership—he knows how to get the best out of everyone."
- Vanessa Mickan, Course Concierge
SEE WHAT CLIENTS SAY
"I have worked with Kenneth Merrill for over 10 years in many creative capacities. He has always been a strong creative partner that brings a fresh point of view to each of the projects we have worked on.
He has an analytical mind what a creative edge. Its a rare combination in our industry. I recommend him highly."
- Jay P, The Slanted Lens
KENNETH MERRILL | CREATIVE STRATEGIST
I've Helped Brands Like Yours Fill the Gap.
A few years ago, I joined a company that was doing what most companies do - they were running rudimentary ads that weren't worth the ROI and their Google Ads account was set up by their IT department. We just had a two-person creative team and huge growth goals. By applying my signature approach to build content into the engine behind every channel, we scaled revenue from $14M to $33M — in an industry that was declining.
I've seen what happens when brands discover content-first marketing. I've also watched what happens when they keep throwing money at outdated agencies running 2017 playbooks. I built this practice to close the gap between "people who can make great content" and "people who can turn it into revenue." Some people have one. Almost nobody has both.
5 Years Creative Direction & Strategy — Leading content strategy and creative development for brands at scale
1.8M Followers Built From Scratch — Grew a social presence from zero with the right content ecosystem
$14M → $33M Revenue Scaled — Content-driven growth in a declining industry — results in the bottom line
Cut 30 Graduate — Trained in the frameworks behind what's actually working on social right now
Strategy That Spans Every Channel
Great organic content and great paid ads use the same mechanics — the only difference is one has budget behind it. We build creative that works across platforms so your investment compounds instead of siloing.
The Advantage Your Competitors Wish You Didn't Have
When content is your revenue engine, everything compounds. Your ads cost less. Your organic reach grows. Your brand becomes the name people already know when they're ready to buy. That gap is hard to close once you have it.
Revenue You Can Trace Back to Content
Monthly performance reviews where we call out what's performing, what's underperforming, and exactly what we're doing about it. No smoke, no mirrors. If something's off, we have a plan before you even notice.
★ THE TWO-MONTH MOMENTUM PROMISE
Before we start, we agree on one key creative metric — a number directly tied to content and ad performance: views, follower growth, CTR, cost per lead, etc. If that metric doesn't improve in your first 60 days versus your previous 60 days, I'll refund my fee for month two and we part ways. And you still keep everything we built.
* Any third-party production costs are excluded.
WORKING WITH KM
Get Content That Actually Works
Not awareness for awareness's sake. Not vanity metrics. Content that is embedded in your business, connected to your revenue, and built to scale.
THE PROCESS
How It Works
There is a direct line between social media, paid ads, and your sales number. Let’s find that line and ride it.
1
Book Your Free DIAGNOSTIC
We spend 30 minutes diagnosing your current content situation — what's working, what's not, and what the highest-leverage first move is. You’ll walk away with your next best step whether you hire me or not.
2
Build Your Content Engine
We develop creative strategy, build content systems and tracking infrastructure, and make content an integral part of your growth. All documented & measured in real time.
3
Content That Pays for Itself
A functioning content machine embedded in your business — connected to your revenue, visible in your reporting, and resilient enough to scale. Not vanity metrics. Results you can point to in your bank account.
SERVICES
Choose Your Entry Point
Three ways to work together depending on how embedded you need me to be. All monthly retainers. No long-term contracts required.
Systems Training
EDUCATION-FIRST | LIGHT-TOUCH
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Weekly strategy calls to train your team on what actually works
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Custom tracking templates for organic and paid performance
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AI copy tools built to your specific brand voice
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Slack access for ongoing questions and quick feedback
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Creative workflows for scalability
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Monthly performance review + adaptation plan
Creative Strategy
EMBEDDED STRATEGY AND SUPPORT
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Full creative strategy across organic and paid channels
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Concept development, winning briefs, weekly sprints
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Campaign architecture and asset review
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Performance reporting with real-time adjustments
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Production guidance and creative oversight
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Everything in Consulting, included
Monthly retainer · Cancel anytime
Full Service
WE HANDLE THE WHOLE SYSTEM
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End-to-end creative strategy and execution
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Organic social content management across all platforms
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Paid social strategy + ad account management
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Weekly content production and delivery
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Full performance stack: tracking, reporting, optimization
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Everything in Creative Strategy, included
Monthly retainer · Pricing discussed on call
HOW TO TURN CONTENT INTO REVENUE
Learn the crucial foundation to generating revenue with content
Enter your email below to get immediate access to my guide on how to turn content into a revenue engine.
FAQs
Here are the most common questions and the honest answers.
How do I know this will actually generate ROI? It's hard to connect content to revenue.
This is why we don't operate on vibes. From day one, we build tracking infrastructure — custom dashboards that connect content activity to pipeline and revenue. No guessing. You'll always know what's working, what isn't, and what we're doing about it.
But zoom out for a second. Every brand you've ever bought from got there because of content. It works. The difference is having someone who knows how to connect it to your bottom line — not just your follower count.
We've worked with agencies before and didn't see results. Why would this be different?
Most agencies are running on 2015 software and 2018 strategy. Performance marketing was easy before the major targeting changes — you could blast audiences and see the ROI. That playbook is broken. What works now is creative content that stops the scroll and earns attention before the budget even kicks in. I'm not selling templated output. I'm building you a system that makes your content the sharpest weapon in your category.
Our industry isn't really a "social media kind of business." Will this work for us?
That's one of the most common things I hear — and I can point to brands in almost every "boring" category who are absolutely winning on content. B2B SaaS, HVAC, financial services, specialty retail. The brands growing fastest in every category are the ones using content strategically. Also, organic social is the only place you can test bold ideas with zero downside risk. Even if it doesn't convert directly, the market intelligence alone is worth it.
What's the minimum commitment? I don't want to be locked in if it isn't working.
All engagements are monthly retainers — cancel anytime. I'm not interested in keeping clients who aren't seeing results. That said, content compounds over time, so I generally recommend 90 days to see the full picture.
How is this different from hiring a social media manager?
A social media manager knows how to post. A creative strategist knows how to make content that drives actual business outcomes. The gap between those two things is where most marketing budgets disappear. I built a practice at the intersection of content creation and marketing strategy because that's where the results live — not on one side or the other.
What does a free Diagnostic actually include? Is this just a sales call?
It's 30 minutes, and I come prepared. I'll review your current content presence, your ad accounts if applicable, and your overall positioning before we meet. You'll walk away knowing what's working, what's leaking, and what the highest-leverage first move is — whether you hire me or not. No pitch pressure, no obligation. I just want you to find it useful.
